IT'S NOT ABOUT THE COFFEE Leadership Principles from a Life at Starbucks



"A book about how to succeed anywhere—not just in business."
Former U.S. Senator Bill Bradley

"The most down-to-earth, in-the-trenches, straightforward, and utterly useful leadership book I’ve ever read."
James A. Autry, author of The Servant Leader

"The tips inside are intelligent, heartfelt, tested and honed in reality. Bravo."
David Allen, author of Getting Things Done


"People are not 'assets,'" Howard Behar tells us, they are human beings. During his many years as a senior executive at Starbucks, Behar helped establish the Starbucks culture and was an evangelist for recognizing the importance of people over profits. He coached hundreds of leaders at every level and helped the company grow into a world-renowned brand. Now he reveals the ten principles that guided his leadership and success—and not one of them is about coffee. [read more]

Coffee Thoughts:

The person who sweeps the floor should choose the broom.

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Foreign publications in Spain, Japan, China, Brazil, Russia, Thailand, Vietnam, Lithuania coming.

11 times on 800 CEO READS bestseller list

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Howard Behar is donating his proceeds from this book to the Starbucks Caring Unites Partners (CUP) Fund and the Robert Greenleaf Center for Servant Leadership.

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