IT'S NOT ABOUT THE COFFEE Leadership Principles from a Life at Starbucks



The Authors




Howard Behar  
Howard Behar is the former president of Starbucks Coffee Company North America and Starbucks Coffee International. He joined Starbucks in 1989 when the company had just begun to venture outside the Northwest region. Initially serving as vice president of sales and operations, he grew the retail business from 28 stores to more than 400 stores by the time he was named president of Starbucks Coffee International in 1995. Under Behar’s leadership, Starbucks opened its first location in Tokyo in 1996. Following this historic opening, over the next three years he introduced the Starbucks brand across Asia and the United Kingdom. After a two-year hiatus, he returned to Starbucks as President of Starbucks North America until his retirement in January 2003. He was a director of the Company from 1996 to 2008.

Howard Behar began his career in the furniture business where he discovered it was the people he loved, not the furniture. His sense of the customers as people, his concern for their needs, and his experience of being a part of people’s dreams for their homes and their lives helped him make the next successive moves in his retail career.

A frequent speaker on the topics of organizational and personal leadership, Mr. Behar serves on several profit and nonprofit boards, including Anna's Linens, Sterling Savings Bank, Education Elements and the advisory boards of Anthos Capital and Roadtrip Nation. His non-profit commitments are to the University of Washington Foundation, Global Compassion Council and the Biller Family Foundation. He is sponsoring a joint educational initiative with the University of Washington School of Social Work and the Business School. He also served as the Fritsky Leadership Chair 2008-2009 at the UW's Foster School of Business. He lives in Seattle with his wife, Lynn, and he loves boating and spending time with his children and young grandchildren.


Janet Goldstein > back to top
Janet Goldstein is the founder and principal of Janet Goldstein Enterprises, a boutique publishing and strategy consulting firm that works with authors, publishers, entrepreneurs, and nonprofits at all stages to bring their ideas and publishing visions to the next level. She has held senior positions at HarperCollins Publishers, Broadway Books, and at Viking Penguin and has worked with such authors as David Allen, the Dalai Lama, Lama Surya Das, Wayne Dyer, Barbara Kingsolver, Harriet Lerner, Wendy Mogel, Susan Scott, and Keith Yamashita. Janet is a frequent speaker and serves on several non-profit boards. She lives in New York City with her daughters and husband.


The Book's Creative Instigators > back to top
Annette Moser-Wellman and Jane Melvin are colleagues who made this book come to life through their initial vision, interviews, research and writing. Their on-going belief in Howard’s message inspired the process to make it happen.

Annette Moser-Wellman, a leading expert on innovation and leadership, helps organizations as well as individuals marshal their creative genius and unleash it at work. Her company, FireMark Inc., works with leaders to create market breakthroughs at such companies as The Coca-Cola Company, The Starbucks Coffee Company, Kraft Foods, IBM, and The Ford Motor Company. A frequent speaker, she is the author of The Five Faces of Genius: Creative Thinking Styles to Succeed at Work. She lives with her family outside Seattle.

Jane Melvin, an innovator and strategist, founded Strategic Innovations Group, Inc., to help companies and people uncover, discover, and create ideas that build brands and drive businesses. Her clients include Discovery Communications, the Big Ten Conference, Universal McCann, Initiative Media, The Leo Burnett Company, the American Medical Association, the James Beard Foundation, Darden Restaurants, Ubiquity Brands, and many other individual executives and companies. Jane has taught classes at the Kellogg School of Management and Texas A&M University. She was the first director of international marketing at Starbucks and worked closely with Howard Behar. She is an aspiring ballroom dancer and lives with her family outside of Chicago.









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