"Howard helped us put our values into action. If you follow just some of the principles in this book, you will be a wiser, more effective, and more successful human being and leader. There is no better teacher than Howard Behar."
— Howard Schultz, Founder and Chairman of Starbucks (from the Foreword)
"People are not 'assets,'" Howard Behar tells us, they are human beings. During his many years as a senior executive at Starbucks, Behar helped establish the Starbucks culture and was an evangelist for recognizing the importance of people over profits. He coached hundreds of leaders at every level and helped the company grow into a world-renowned brand. Now he reveals the ten principles that guided his leadership and success—and not one of them is about coffee. [read more]